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The APIVITA, Hair Expert for 36 years, know the language of your hair, and opened a new era in the category of paints, launching the first permanent hair dye without PPD, which covers perfectly white hair while being enriched with plant oils and extracts for cosmetic effect. The PPD is the No. 1 cause of allergies in paint *. PERMANENT HAIR DYES 100% COVERAGE, INTENSITY IN COLOR & SHINE